How do Clue Town Books work?


Each book title focuses on a walkable area of Atlanta. Solvers go to the starting point whenever they are ready, and then use nearby landmarks to solve puzzles. The solution to each puzzle will be a direction of how to get to the next landmark checkpoint.

What is the recommended age for a Clue Town hunt?

Clue Town Books contain puzzles that range in difficulty from easy (e.g. connect-the-dots, maze) to challenging (e.g. word puzzles, rebus). Solvers 12 and older should be able to complete the entire hunt on their own. Younger children may need help from an adult.

How long does it take to complete a Clue Town hunt?


Completion time depends on many factors: age, pace, and number of solvers. Full-length hunts range between 60-90 minutes; mini-hunts take 30-50 minutes. Please refer to the Shop Page for the average completion time for each title.


How many people can use one book at the same time?


For friends and families looking to explore together at a leisurely pace, one book will be sufficient. While there is no limit to the number of people that can use one book, be aware that the larger the group is, the more sharing of tasks (e.g. solving a puzzle, reading a compass) there will be. — Groups wanting to race will need one book per team. For adults I recommend 2-3 people per team, and for kids I recommend 4 people per team.

How many times can a book be reused?

The books are meant for one-time use, because solvers will be writing puzzle solutions on the pages.

What happens at the end of the hunt? Will I find treasure?

The books are designed as puzzle scavenger hunts, not treasure hunts. Think of the activity as a mystery walking tour that is more about the journey than the destination. Solvers are rewarded for crossing the finish line with a bumper sticker found at the end of each book.

Do you have bulk rates?

Yes. Bulk rates apply when a customer orders two or more books. The bulk rate price structure is automatically applied to items in your shopping cart.

What kind of compass is included?

The compass measures 1.5″ x 3/4″ and is liquid-filled for stable readings. A lengthy rope loop allows it to be worn on a wrist, tied to a backpack, or attached to a keychain.

Are you working on other cities besides Atlanta?

Cities regional to Atlanta (e.g. Athens, Savannah) will be a focus in the next couple of years, as will general products that are not location specific (e.g. Your Home).

Who created Clue Town?

Jay Carlson is the creator and designer of Clue Town. It successfully marries Jay’s love of zines and puzzles into an activity book that anyone can enjoy. When he isn’t designing puzzles or assembling books, Jay enjoys being a husband, dad, and lover of breakfast, tacos, and breakfast tacos.

How did you come up with the idea?

In 1993 Jay began producing a photocopied zine titled The Plug. It often featured meta games, like a word search for the word “eyestrain.” Ten years later The Plug switched formats to online issues and the games became more interactive, including a puzzle hunt that navigated through hidden pages on the site.

Cut to 2012. One day Jay visited Piedmont Park and discovered off-path landmarks that he had never noticed before, even though he had visited the park dozens of times. He thought it would be interesting to show others what was under their noses the whole time. He created a puzzle scavenger hunt, similar to the ones on the website, except that it required solvers to be on-site instead of sitting indoors. And that’s how Clue Town was born.